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How ad blocking works (Image source: AdGuard)

You can see this point nicely illustrated below. It interrupts the conversation between server and user before ads can be displayed. But just what are ad blockers doing to earn their acclaim? Ad blockers work like gatekeepers for users and prevent them from downloading unwanted elements. So while publishers may not love ad blockers, users very clearly do. Their computers were infected with a virus (not distinguished from malware and spyware).

Optimize your admin tasks and budget with $275+ enterprise-level features included free in all WordPress plans. There are two key reasons that users say they start using ad-blocking technology: It follows that industries with more tech-savvy users will experience higher incidences of ad-blocking technology. Who is blocking ads? (Image source: MGR Consulting Group) Then, the further you move up the age spectrum, the lower the usage becomes. Kids between the ages of 13 and 17 trail behind at 29%. It’s estimated that as much as 41% of consumers between 18 and 29 years old use ad-blocking technology.

Let’s backtrack a bit and talk about how ad blockers work and the state of them before Chrome’s new addition. 6 Alternative Ways to Monetize Your Site.How to Disable Chrome Ad Blocker on a Site.Then, we’ll cover actionable alternatives for monetizing your site. Today, we’ll dive into the relationship between ad blocking, advertisers, Google, and your website. Ad blocking and advertising are a nuanced coexistence, and there’s no cut-and-dry answer.